Helping founders accelerate pet care innovation to benefit the veterinary practice

Pet Project has teamed up with NAVC to invite entrepreneurs and Innovators in the vet health industry to bring their bold ideas to the stage at VMX Veterinary Meeting & Expo on Sunday, January 20, 2019. Come hear pitches for brand new ideas to bring innovation to the practice and cast your vote for the best idea. Join your peers in the industry help bring new ideas to life as the top 3 winners of this pitch event are awarded a $15,000 cash prize each...oh and critical feedback to help accelerate their idea into a thriving business.

What is Pet Project?

Pet Project is a live pitch event built for entrepreneurs seeking to bring innovation to the $70 billion pet industry. Introduced by two of the breakout pet technology brands, Whistle and Pet Coach, the first Pet Project event made its debut in July 2017 as a private pitch meeting in Las Vegas during the pet industry’s biggest retail show. Organized by Mars Petcare, PetCo, and Elanco, Pet Project is on a mission to encourage innovation and help entrepreneurs clear traditional industry hurdles with their winning ideas in vet care.

Claim your ticket below for a chance to network with key industry leaders from Petco and Mars Petcare and cast your vote for which concept you think should receive a no-strings-attached cash prize of $15,000.


Gilles Guillemette,  Global Head, Animal Care Expansion | Elanco

Gilles Guillemette, Global Head, Animal Care Expansion | Elanco

Cynthia Cole,  Partner | Digitalis Ventures

Cynthia Cole, Partner | Digitalis Ventures

Brock Weatherup,  EVP Strategic & Digital Experience | Petco

Brock Weatherup, EVP Strategic & Digital Experience | Petco

Tom Bohn , CEO | NAVC

Tom Bohn, CEO | NAVC

Want to attend VMX Pet ProjecT?


  • Make sure you are registered for VMX 2019

  • Claim your ticket here or via the email you received from Pet Project

  • Claim your ticket from the email you received from a colleague nomination

  • Request a ticket here



Founded in 1982 and headquartered in Gainesville, Florida, with offices in Orlando, Florida, the North American Veterinary Community (NAVC) is a non-profit organization providing world-class professional development to the global veterinary healthcare community. Its largest initiative, VMX, formerly known as the NAVC Conference, hosts more than 17,000 attendees each year. Other offerings include VetFolio, an online CE platform in conjunction with AAHA; the NAVC Institute; the Veterinary Innovation Council; an Industry Services Division and its official journals: Today’s Veterinary Business, Today’s Veterinary Practice, Today’s Veterinary Technician and Veterinary Advantage. Visit for more details


Mars Petcare is a diverse and growing business with 75,000 Associates across 50+ countries dedicated to one purpose: A BETTER WORLD FOR PETS. With 75 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as The WALTHAM Centre for Pet Nutrition which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through a network of over 2,000 pet hospitals including BANFIELD™, BLUEPEARL™, PET PARTNERS™, VCA™ and Linnaeus. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.


Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. Headquartered in San Diego, CA, Petco has more than 25,000 partners and operate more than 1,500 Petco locations. 

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Elanco (NYSE: ELAN) is a global animal health company that develops products and knowledge services to prevent and treat disease in food animals and pets in more than 90 countries. With a 64-year heritage, we rigorously innovate to improve the health of animals and benefit our customers, while fostering an inclusive, cause-driven culture for more than 5,800 employees. At Elanco, we’re driven by our vision of food and companionship enriching life – all to advance the health of animals, people and the planet. Learn more at